Our blogs, views and news from digital world.

Search Engine Optimisation (SEO) is crucial for driving website traffic and improving online visibility. However, in today’s digital landscape, data protection laws like GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) impose strict rules on how businesses collect and handle user data. Striking the right balance between effective SEO and compliance is key to building trust, avoiding penalties, and maintaining ethical marketing practices.This blog explores best practices for optimising your website without violating data protection laws, ensuring that your SEO efforts are both effective and legally compliant.‍

As we move into 2025, the digital world is more connected than ever before. While this brings incredible opportunities for growth and innovation, it also presents significant risks. At Green Arrow Consultancy, we understand the pressure of keeping your business secure online while also staying on top of everything else. You have enough

In the digital age, data has become one of the most valuable assets that businesses hold. From e-commerce transactions to employee records, personal data is constantly being collected, processed, and stored. While this data offers opportunities for innovation and growth, it also comes with significant responsibilities and risks. Failure to protect personal data can result in regulatory penalties, reputational damage, and loss of customer trust.

What exactly is class privacy, and how big of a problem could it become for businesses that collect and share data? Let’s dive into this issue to understand its implications and explore the potential risks for online enterprises.‍

In today’s digital age, personal data is constantly being collected, processed, and stored by organisations across the globe. With this surge in data collection, the importance of data privacy and protection has never been more critical. Green Arrow Consultancy understands that one of the fundamental rights granted to individuals under data protection regulations, such as the General Data Protection Regulation (GDPR) in the European Union, is the right to access their personal data. This is where Data Subject Access Requests (DSARs) come into play.

In today's data-driven world, managing individuals' rights over their personal data is more critical than ever. At Green Arrow consultancy our team understand that Subject Rights Management (SRM) is an essential component of data privacy compliance, ensuring that organisations respect and respond to requests from data subjects.

Consent management is the process by which businesses obtain, manage, and store customer consent and preferences regarding their data privacy. It ensures that organisations comply with data protection regulations, such as the General Data Protection Regulation (GDPR) in Europe, the California Consumer Privacy Act (CCPA) in the United States, and other similar laws worldwide.

GDPR is a regulatory framework designed to protect the personal data of EU citizens. It aims to give individuals more control over their data and to harmonise data protection laws across Europe. Non-compliance can result in hefty fines, reaching up to 20 million euros or 4% of the company’s global annual turnover, whichever is higher.

In today's data-driven world, organisations are in undated with vast amounts of information from various sources. To harness this data effectively, it is crucial to understand and manage how data flows between different systems.

Piggybacking in marketing is a strategic approach where one company leverages the established reputation, audience, or platform of another to promote its products or services. This technique can be incredibly effective, particularly for smaller or newer companies looking to gain visibility and credibility without the significant expenditure typically associated with large-scale marketing campaigns.