Green Arrow Consultancy partnered with Scottish Hampers to create a prominent social media campaign to run on Facebook for Christmas.
Scottish Hampers were established in 1982 and over the years they have built up an excellent reputation for their quality and customer service. They believe in taking a modern approach to gift hampers, focusing on sourcing and supplying quality food and drinks from all over Scotland.
The campaigns aim was to engage with people via Facebook who had a genuine interest in the products offered by Scottish Hampers. We stayed true to the company’s brand image and stuck to the budget that we agreed.
What we aimed to achieve, as a social media agency, was to get people talking about the brand across social media networks in time for the Christmas hamper shipment date. We decided that Facebook was the best place to focus the campaign. Scottish Hampers already had a Facebook presence and in the time available, we needed to build up an audience from a pre-existing social media platform.
Scottish Hampers posted regularly on Facebook, however exposure and response was low. We needed to get people talking, liking and sharing content about their Christmas hampers and to do so within a short time frame. After some brainstorming sessions, we decided that a festive competition was the best way forward. We would concentrate on Facebook and build up a solid following and create maximum exposure in time for the Christmas shopping season.
The prize was decided; the winner would receive the a Christmas Feast Hamper worth over £120 and there would be two runners up prizes, which would be worth over £75. All the prizes on offer were truly luxury products and they were worthy of people investing a little time in liking and sharing our post online to be in with a chance of winning.
The results from the Scottish Hampers campaign were impressive. We managed to gain an exposure reach of over 191,000 people over the course of the campaign, with 84,100 of these people viewing the campaign within the first 3 days after the launch.
The campaign was shared by people over 3400 times and within the first 4 days it was shared 1800 times and gained the exposure that we were looking for within the timescale we allowed for.
Over the course of the campaign we saw 1800+ people commenting and therefore interacting with the Scottish Hampers posts, which was a massive improvement from past posts and campaigns that they had run.
They also saw their Facebook likes go up an impressive 20% over just 7 days. This alone told us that we had targeted the correct audience and by focusing on the one social media platform
we had managed to create a targeted campaign, which will now allow Scottish Hampers social media presence to carry on getting stronger into the future.
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