I am really pleased to be able to show you our reference from the Energizer team in the UK
Energizer Group has reached out to Green Arrow Consultancy (GAC) for assistance defining our Household Batteries Digital Strategy following a recent agency review. GAC provided the following services which proved very helpful in developing our plans…
Analytics review: GAC completed a full independent review of our website, offering guidance to the Energizer Marketing team on performance compared to competitor brands and industry benchmarks in the digital space. Our digital agency had been reporting month on month self-comparisons but without the broader external context. GAC opened our eyes to where we could and should be, thereby assisting in defining clear and measurable objectives.
Keeping abreast of current digital trends: Like many companies we have been focussed on key search words to drive SEO. GAC kept us informed in changes taking place within Google which impact the performance of our website and other digital assets.
Social Media: Following guidance and input from GAC we have changed our focus to Social Media as an engagement tool, developing a calendar of activity which can be executed across our international markets.
At Energizer Digital marketing sits within the Area and Regional marketing teams. Most of these teams have limited experience of digital marketing techniques, how to set meaningful measures, or how to hold multiple digital agencies to account. GAC provides a frank and honest independent point of view. All analytics will now be completed by GAC with comment and guidance notes for continuous improvement.
We see GAC as an important ally in our path of continual improvement in the digital space.
Area Segment Director Energizer Batteries – EMEA
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